{"id":2511,"date":"2010-03-05T18:01:01","date_gmt":"2010-03-05T18:01:01","guid":{"rendered":"https:\/\/www.higueronmarbellagolfresort.com\/news-2\/latest-news\/the-inaugural-london-golf-a-tennis-show-was-hailed-a-success\/"},"modified":"2010-03-05T18:01:01","modified_gmt":"2010-03-05T18:01:01","slug":"the-inaugural-london-golf-a-tennis-show-was-hailed-a-success","status":"publish","type":"post","link":"https:\/\/www.higueronmarbellagolfresort.com\/es\/latest-news\/the-inaugural-london-golf-a-tennis-show-was-hailed-a-success\/","title":{"rendered":"The inaugural London Golf & Tennis Show was hailed a success"},"content":{"rendered":"\n

\"GolfBlogger<\/a><\/span><\/span><\/p>\n

<\/span><\/span><\/span><\/p>\n

The inaugural London Golf & Tennis Show was hailed a success as exhibitors exceeded their expectations for the event.\u00a0
<\/span><\/span><\/p>\n

The addition of tennis to the established London Golf Show format opened the show up to a new audience and they were not disappointed.\u00a0
<\/span><\/span><\/p>\n

The show\u2019s tennis court was in action constantly with demonstrations and coaching sessions taking place non-stop for the duration of the three-day event. And with free coaching from PGA coaches \u2013 and a free round of golf for every visitor \u2013 there was also constant activity and plenty to distract the visiting golfer.\u00a0
<\/span><\/span><\/p>\n

Consequently the golf driving nets were busy on a daily basis, from the opening of the show through to its close seven hours later.\u00a0
<\/span><\/span><\/p>\n

Colin Brunton, the Golf Show Group\u2019s CEO, said: \u201cExhibitors I have spoken to have been delighted with the quality of the visitors to the show \u2013 and likewise, when speaking to visitors they have enthused about the depth and diversity of our exhibitor base. Everyone had a good time.\u201d\u00a0
<\/span><\/span><\/p>\n

The show was underpinned by a host of well-known brands from both golf and tennis, with Wilson, Yonex, Taylormade, Callaway, Adidas, Babolat, Head, Prince, Fila and Volkl having stands at the show, with supporting retail operations from the Fitco for tennis and Nevada Bob\u2019s for golf.\u00a0
<\/span><\/span><\/p>\n

In addition, the Lawn Tennis Association (LTA) stand, Tennis Industry Association (TIA) stand and the PGA-manned stands for the England Golf Partnership, showed the support the event had from the governing bodies in both sports.\u00a0
<\/span><\/span><\/p>\n

There was also support for the show from the Association of Tennis Professionals (ATP), which was offering tickets to Barclays ATP World Tour Finals at the O2 arena in November.\u00a0
<\/span><\/span><\/p>\n

And Ryder Cup-branded goods and Ryder Cup tickets comprised part of the competition prizes offered by the European Tour from its stand at the show.\u00a0
<\/span><\/span><\/p>\n

Brunton added: \u201cMuch has been made in recent weeks, in the lead up to the General Election, of people who are like cappuccino coffee: all froth and no substance.\u00a0
<\/span><\/span><\/p>\n

\u201cAnd that is exactly what we did not want to be. We rely purely on substance: the quality of our exhibitors and the depth of knowledge of our visiting public.\u00a0
<\/span><\/span><\/p>\n

\u201cThe weather over the weekend has not been conducive to playing golf and the increasing attendance as the three-day show has gone on once again justified our view that an event such as this must be hosted by a specialist exhibition centre that is not a hostage to the vagaries of the British weather.\u00a0
<\/span><\/span><\/p>\n

\u201cAny outdoor golf event puts exhibitors\u2019 investment at risk and we are happy to pay the price for ExCeL, which is Europe\u2019s most modern and up-to-date event location.\u00a0
<\/span><\/span><\/p>\n

\u201cVisitors to our show know they can enjoy a day out comfortable in the knowledge they can indulge in their sporting passion without worrying about the weather.\u201d\u00a0
<\/span><\/span><\/p>\n

That view was echoed by Rob Dickens, of Urban Golf Gear, whose company was launching a new energy drink for golfers.\u00a0
<\/span><\/span><\/p>\n

He said: \u201cThe quality of the customer we\u2019ve had through the door has been very high. For the product and brand awareness the show has been good for us.\u00a0
<\/span><\/span><\/p>\n

\u201cThis is the first time the drinks have been available. We made them specifically for the launch at the London Golf Show as we believed that\u2019s where our target market would be.\u201d\u00a0
<\/span><\/span><\/p>\n

Tony Q\u2019aja, designer and eponymous owner of Q\u2019aja Couture added: \u201cIt\u2019s been great for us. There was a good attendance on Friday \u2013 it was a bit quieter on Saturday, but obviously the transport issue hasn\u2019t helped. But the quality of people has been good and as far as I\u2019m concerned that\u2019s our client base, which is good.\u201d\u00a0
<\/span><\/span><\/p>\n

As Q\u2019aja intimated, problems with the Tube in the capital had not made it easy for people to get to ExCeL over the weekend.\u00a0
<\/span><\/span><\/p>\n

But golfers and tennis players are hardy souls and, encouraged by weather which deters only the staunchest of sports people from outdoor pursuits, they trekked in their thousands to East London to see what the tennis and golf industries had to offer as the season for both sports begins in earnest.\u00a0
<\/span><\/span><\/p>\n

Those who did defy the problems were rewarded with a wealth of new equipment and gadgets on show from companies at both ends of the sporting spectrum from major tennis and golf manufacturers, to unique start-up companies such as Kangarila Golf, which offers a new way to play the game, or Golfing Noses, from Optipets, a quirky way to hold glasses when not in use.\u00a0
<\/span><\/span><\/p>\n

Colin Harper, 43, from Essex, was at the show with two friends from his regular weekly fourball.\u00a0
<\/span><\/span><\/p>\n

He said: \u201cWe all enjoy hitting golf balls \u2013 particularly with top-of-the-range gear. I didn\u2019t pick up any clubs but there were some bargains there if you wanted them.\u00a0
<\/span><\/span><\/p>\n

\u201cI came away with some new gear and I\u2019m looking forward to looking the \u2018biz\u2019 on the tee next week. One of my mates picked up a new driver and the other one is thinking of taking up tennis again as a result of coming here!\u201d\u00a0
<\/span><\/span><\/p>\n

Lorraine Travis, 39, travelled to the show from her home in Kent, with her two sons, Tom, 11, and Rob, 14 \u2013 and all three enjoy playing both sports.\u00a0
<\/span><\/span><\/p>\n

She said: \u201cIt was a great day out for us as there was so much for us to see from both sports. And as we are club members it didn\u2019t cost us to get in.\u00a0
<\/span><\/span><\/p>\n

\u201cThere were quite a lot of quirky things on offer which surprised me: some were interesting others were just bizarre,\u201d she laughed. \u201cBut I think there\u2019s definitely a place for this sort of joint event and I hope it continues to grow.\u201d\u00a0
<\/span><\/span><\/p>\n

Reaction from exhibitors and visitors alike suggest that it will and the London Golf & tennis Show will return to ExCeL in April next year. <\/span><\/span><\/p>\n

\u00a0<\/p>\n

If you want to know more about GolfBlogger\u00a0UK visit: <\/span><\/span>http:\/\/www.golfblogger.co.uk\/<\/a><\/a><\/span><\/span><\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

{jcomments on}<\/p>\n","protected":false},"excerpt":{"rendered":"

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